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Table of Contents: e-Business & e-Commerce for Managers
Preface
 

Part 1: Introduction

1 Introduction to e-Business and e-Commerce
1.1 Introduction: Transitioning to the Web
1.2 History of the Internet
1.3 History of the World Wide Web
1.4 Internet and World Wide Web Development
1.5 e-Business and e-Commerce Overview
1.6 A Word of Caution
1.7 Tour of the Book
1.8 Internet and World Wide Web Resources
 

Part 2: Constructing an e-Business

2 e-Business Models
2.1 Introduction
2.2 Storefront Model
2.2.1 Shopping-Cart Technology
2.2.2 Online Shopping Malls
2.3 Auction Model
2.4 Portal Model
2.5 Dynamic-Pricing Models
2.5.1 Name-Your-Price Model
2.5.2 Comparison-Pricing Model
2.5.3 Demand-Sensitive Pricing Model
2.5.4 Bartering Model
2.5.5 Rebates
2.5.6 Offering Free Products and Services
2.6 B2B E-Commerce and EDI
2.7 Click-and-Mortar Businesses
2.8 Internet and World Wide Web Resources

 
3 Building an e-Business: Design, Development and Management
3.1 Introduction
3.2 Getting Started
3.2.1 Generating e-Business Ideas
3.2.2 Growth of e-Business: Evaluating Risk
3.2.3 Finding Funding and Going Public
3.3 Putting Your Plan Into Action
3.3.1 Choosing a Domain Name
3.3.2 Supply-Chain Management: Distributors, Vendors and Shipment Providers
3.3.3 Web-Site Hosting
3.3.4 Web Design
3.3.5 Enhancing the User Experience
3.3.6 Protecting Your e-Business
3.3.7 Streaming Media: How Much Is Too Much?
3.3.8 Preparing for New Technologies
3.4 e-Business Solutions
3.4.1 End-to-End e-Business Solutions
3.4.2 Other e-Business Solutions
3.4.3 Maintaining and Monitoring Your Web Site
3.4.4 e-Commerce Consulting
3.5 Internet and World Wide Web Resources

 
4 Online Monetary Transactions
4.1 Introduction
4.2 Credit-Card Transactions
4.2.1 Anatomy of an Online Credit-Card Transaction
4.2.2 Credit-Card Transaction Enablers
4.3 Online Credit-Card Fraud
4.4 Digital Currency
4.5 e-Wallets
4.6 Alternate Consumer Payment Options
4.7 Peer-to-Peer Payments
4.8 Smart Cards
4.9 Micropayments
4.10 Business-to-Business (B2B) Transactions
4.11 e-Billing
4.12 Developing Payment Standards
4.13 Internet and World Wide Web Resources
 

Part 3: e-Business and e-Commerce

5 Internet Hardware, Software and Communications
5.1 Introduction
5.2 Structure of the Internet
5.3 Hardware
5.3.1 Servers
5.3.2 Communications Media
5.3.3 Storage Area Networks (SANs)
5.4 Connecting to the Internet
5.4.1 Digital Subscriber Line (DSL)
5.4.2 Broadband
5.4.3 Integrated Services Digital Network (ISDN)
5.4.4 T-1 and T-3 Lines
5.5 Internet2®
5.6 Software
5.6.1 Application Service Providers (ASPs)
5.6.2 Databases
5.7 Operating Systems
5.7.1 UNIX®
5.7.2 Microsoft Windows®
5.7.3 Linux®
5.7.4 Mac® OS X
5.8 Enhancing Business Communication
5.8.1 Intranets and Extranets
5.8.2 Streaming Audio and Video
5.8.3 Internet Telephony
5.8.4 Webcasting and Web Conferencing
5.9 Internet and World Wide Web Resources

 
6 Wireless Internet and m-Business
6.1 Introduction
6.2 Wireless Devices
6.3 m-Business
6.4 Wireless Internet Access
6.5 Wireless Web Technology
6.5.1 Web Clipping
6.5.2 WAP™ and WML
6.6 Software Applications for Wireless Devices
6.7 Wireless Local Area Networks (WLANs)
6.8 Bluetooth™
6.9 Wireless Communications
6.10 Location Tracking
6.10.1 Global Positioning System (GPS)
6.10.2 E911 Act
6.11 Future of Wireless Internet
6.11.1 Implications for Disabled People
6.11.2 Ultimate Wireless Device
6.12 Internet and World Wide Web Resources

 
7 Internet Security
7.1 Introduction
7.2 Ancient Ciphers to Modern Cryptosystems
7.3 Secret-key Cryptography
7.4 Public-key Cryptography
7.5 Key Agreement Protocols
7.6 Key Management
7.7 Digital Signatures
7.8 Public-key Infrastructure, Certificates and Certification Authorities
7.9 Cryptanalysis
7.10 Security Protocols
7.10.1 Secure Sockets Layer (SSL)
7.10.2 Secure Electronic Transaction™ (SET™)
7.11 Security Attacks
7.12 Network Security
7.12.1 Firewalls
7.12.2 Kerberos
7.12.3 Biometrics
7.13 Steganography
7.14 Internet and World Wide Web Resources
 

Part 4: Internet Marketing

8 Internet Marketing
8.1 Introduction
8.2 Branding
8.3 Internet Ma\rketing Research
8.4 e-Mail Marketing
8.5 Promotions
8.6 e-Business Advertising
8.6.1 Banner Advertising
8.6.2 Buying and Selling Banner Advertising
8.6.3 Media-Rich Advertising
8.6.4 Wireless Advertising
8.7 e-Business Public Relations
8.8 Business-to-Business (B2B) Marketing on the Web
8.9 Search Engines
8.9.1 META Tags
8.9.2 Search-Engine Registration
8.10 Internet and World Wide Web Resources

 
9 Affiliate Programs
9.1 Introduction
9.2 How an Affiliate Program Works
9.3 Selecting An Affiliate-Program Reward Structure
9.3.1 Pay-Per-Click Model
9.3.2 Pay-Per-Lead Model
9.3.3 Pay-Per-Sale Model
9.3.4 Multi-Tiered Model
9.3.5 Hybrid Model
9.3.6 CPM (Cost-Per-Thousand) Model
9.4 Attracting Affiliates
9.5 Monitoring An Affiliate Program
9.6 Affiliate Solution Providers
9.6.1 Commission Junction
9.6.2 LinkShare
9.6.3 Be Free
9.6.4 ClickTrade
9.6.5 PlugInGo.com
9.7 Web-site "Stickiness"
9.8 Becoming an Affiliate
9.9 Examples of Affiliate Programs
9.10 Examples of Affiliate Programs by Industry
9.11 Costs and Taxation of Affiliate Programs
9.12 Affiliate-Program Directories and Search Engines
9.13 Internet and World Wide Web Resources

 
10 e-Customer Relationship Management
10.1 Introduction
10.2 Tracking and Analyzing Data
10.2.1 Log-File Analysis
10.2.2 Data Mining
10.2.3 Customer Registration
10.2.4 Cookies
10.3 Personalization
10.3.1 Intelligent Agents
10.3.2 Personalization vs. Privacy
10.4 Contact Centers
10.4.1 Frequently Asked Questions (FAQs)
10.4.2 e-Mail
10.4.3 Online Text Chatting
10.4.4 Speech Synthesis and Recognition; Natural Language Processing
10.4.5 Voice Communications
10.4.6 Sales-Force Automation
10.5 Business-to-Business e-CRM
10.6 Complete e-CRM Solutions
10.7 Internet and World Wide Web Resources
 

Part 5: Legal, Ethical, Social and Global Issues

11 Legal and Ethical Issues; Internet Taxation
11.1 Introduction
11.2 Legal Issues: Privacy on the Internet
11.2.1 Right to Privacy
11.2.2 Internet and the Right to Privacy
11.2.3 Network Advertising Initiative
11.2.4 Employer and Employee
11.2.5 Protecting Yourself as a User
11.2.6 Protecting Your Business: Privacy Issues
11.3 Legal Issues: Other Areas of Concern
11.3.1 Defamation
11.3.2 Sexually Explicit Speech
11.3.3 Children and the Internet
11.3.4 Alternative Methods of Regulation
11.3.5 Intellectual Property: Copyright and Patents
11.3.6 Trademark and Domain Name Registration
11.3.7 Unsolicited Commercial e-Mail (Spam)
11.3.8 Online Auctions
11.3.9 Online Contracts
11.3.10 User Agreements
11.4 Cybercrime
11.5 Internet Taxation
11.6 Internet And World Wide Web Resources

 
12 Globalization
12.1 Introduction
12.2 Regulating the Internet on an International Level
12.2.1 Accounting for Legal and Cultural Differences
12.2.2 International Internet Regulations
12.3 Creating an e-Business with Global Capabilities
12.3.1 Choosing an International Market
12.3.2 Obtaining a Local Internet Address
12.3.3 Internationalization and Localization
12.3.4 Partnering and Hiring
12.3.5 Payment Systems
12.3.6 Distribution
12.3.7 Legal and Taxation Systems
12.3.8 Promotions
12.4 Canada
12.5 Mexico and Central and South America
12.6 Europe
12.7 Africa
12.8 Middle East
12.9 Asia
12.10 Australia
12.11 Future of Global e-Business
12.12 Internet and World Wide Web Resources

 
13 Social and Political Issues
13.1 Introduction
13.2 Health, Social Interaction and the Internet
13.2.1 Social Health
13.2.2 Children and the Internet
13.3 Socio-Economic Segregation
13.4 New Economic Workplace
13.5 Online Communities
13.5.1 Online Communities: Defining the Difference
13.5.2 Communication Tools
13.5.3 Online Activism
13.6 Online Charities and Non Profit Organizations on the Web
13.7 Internet and World Wide Web Resources

 
14 Accessibility
14.1 Introduction
14.2 Web Accessibility
14.3 Web Accessibility Initiative
14.4 Providing Alternatives for Multimedia Content
14.4.1 Readability
14.4.2 Using Voice Synthesis and Recognition with VoiceXML™
14.5 Accessibility in Microsoft® Windows® 2000
14.5.1 Tools for Visually Impaired People
14.5.2 Tools for Hearing-Impaired People
14.5.3 Tools for Users Who Have Difficulty Using the Keyboard
14.5.4 Microsoft Narrator
14.5.5 Microsoft On-Screen Keyboard
14.5.6 Accessibility Features in Microsoft Internet Explorer 5.0
14.6 Other Accessibility Tools
14.7 Internet and World Wide Web Resources
 

Part 6: e-Business and e-Commerce Case Studies

15 Online Industries
15.1 Introduction
15.2 Retailing on the Web
15.3 Medical Services Online; Health and Nutrition
15.4 Online Travel
15.5 Transportation and Shipping
15.6 Online Automotive Sites
15.7 Energy Online
15.8 Selling Brainpower Online
15.9 Online Art Dealers
15.10 Online Grocery Stores
15.11 Online Real Estate
15.12 Online Legal Services
15.13 Government Online
15.14 Insurance Online
15.15 Children Online
15.16 Purchasing Event Tickets Online
15.17 Genealogy Online
15.18 Internet and World Wide Web Resources

 
16 Online Banking and Investing
16.1 Introduction
16.2 Online Banking Services
16.2.1 Hybrid Banks
16.2.2 Internet-Only Banks
16.3 Online Loans
16.4 How the Web Is Changing the Investment Community
16.4.1 Electronic Communication Networks (ECNs)
16.4.2 Online Trading
16.4.3 Online Bond Trading
16.5 Merging Financial Services
16.6 Financial Aggregation Services
16.7 Wireless Banking and Trading
16.8 Financial Planning Online
16.9 Internet and World Wide Web Resources

 
17 e-Learning
17.1 Introduction
17.2 e-Learning Technologies and Infrastructure.
17.3 e-Learning Overview
17.4 E-Learning Solution Providers
17.5 Training Marketplaces
17.6 Information Technology (IT) Training Online
17.7 Traditional Education Online
17.8 Studying Online
17.9 Educational Supplies and Resources Online
17.10 Internet and World Wide Web Resources

 
18 e-Publishing
18.1 Introduction
18.2 Electronic Publishing
18.3 Self-Publishing
18.4 Print on Demand
18.5 e-Publishing: Related Hardware and Technologies
18.5.1 XrML
18.5.2 e-Books
18.6 Online News Sources
18.7 e-Zines and Online Magazines
18.8 Future of e-Publishing
18.9 Internet and World Wide Web Resources

 
19 Online Entertainment
19.1 Introduction
19.2 Online Entertainment
19.3 Entertainment and Technology
19.4 MP3 and File-Transfer Technology
19.5 Amateur and Independent Artist Opportunities
19.6 Interactive Web TV
19.7 Music and the Web
19.8 Web Radio
19.9 Sports on the Web
19.10 Comedy on the Web
19.11 Online Games
19.12 Online Hollywood
19.12.1 Talent Scouting
19.12.2 Screen Writing
19.12.3 Distribution and Supplies
19.13 The Future of Entertainment
19.14 Internet and World Wide Web Resources

 
20 Online Career Services
20.1 Introduction
20.2 Resources for the Job Seeker
20.3 Online Opportunities for Employers
20.3.1 Posting Jobs Online
20.3.2 Problems with Recruiting on the Web
20.3.3 Diversity in the Workplace
20.3.4 Recruiting Services
20.3.5 Testing Potential Employees Online
20.4 Career Sites
20.4.1 Comprehensive Career Sites
20.4.2 Technical Positions
20.4.3 Contracting Online
20.4.4 Executive Positions
20.4.5 Students and Young Professionals
20.4.6 Other Online Career Services
20.5 Internet and World Wide Web Resources
 

Part 7: Appendices

A - Microsoft® Internet Explorer 5.5
A.1 Introduction to the Internet Explorer 5.5 Web Browser
A.1.1 Connecting to the Internet
A.1.2 Features of Internet Explorer 5.5
A.1.3 File Transfer Protocol (FTP)
A.1.4 Outlook Express and Electronic Mail
A.1.5 Outlook Express and Newsgroups
A.1.6 NetMeeting and MSN Messenger Service
A.1.7 Controlling the Details

 
B - Building an e-Business: Internet and Web Programming
B.1 Introduction
B.2 Problem Statement
B.3 Three–Tier Architecture
B.3.1 Top Tier: The User Interface
B.3.2 Middle Tier: Business Processes (The Server)
B.3.3 Bottom Tier: Database
B.4 Introduction to the Bug2Bug.com Bookstore

 
C - Introduction to HyperText Markup Language 4 (HTML 4)
C.1 Introduction
C.2 Markup Languages
C.3 Editing HTML
C.4 Common Tags
C.5 Headers
C.6 Text Styling
C.7 Linking
C.8 Images
C.9 Formatting Text With <FONT>
C.10 Special Characters, Horizontal Rules and More Line Breaks
C.11 Internet and WWW Resources

 
D - Intermediate HTML 4
D.1 Introduction
D.2 Basic HTML Tables
D.3 Intermediate HTML Tables and Formatting
D.4 Basic HTML Forms
D.5 More Complex HTML Forms
D.6 Internet and WWW Resources

 
E - Introduction to HTML, ASP, XML and JavaScript Syntax
E.1 Introduction
E.2 Introduction to HTML
E.3 Introduction to ASP
E.4 Introduction to XML
E.5 Introduction to JavaScript

 
F - The Client Tier: The User Interface
F.1 The Client Tier
F.2 HTML
F.3 XML and XSL

 
G - The Middle Tier: Business Processes
G.1 Introduction
G.2 Active Server Pages (ASP)
G.3 Adding and Viewing Cart contents
G.4 Check Out

 
H - The Bottom Tier: The Database
H.1 Introduction
H.2 Bottom Tier: Database
H.3 Access Database

 
I - Accessibility Programming
I.1 Introduction
I.2 Providing Alternatives for Multimedia Content
I.3 Maximizing Readability by Focusing on Structure
I.4 Accessibility in HTML Tables
I.5 Accessibility in HTML Frames
I.6 Accessibility in XML
I.7 Using Voice Synthesis and Recognition with VoiceXML™
I.8 Internet and World Wide Web Resources

 
J - Installing a Web Server

 
K - Setting Up a Microsoft ODBC Data Source

 
Glossary

 
Index
c

 

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Java How to Program, 7/e Cover


ISBN: 0130323640
© 2001

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Update :: September 20, 2017