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Social Media Resource Center

The Impact of Social MediaMinimize
“Time’s Person of the Year: You”,9171,1569514,00.html
Article: “Time’s Person of the Year: You,” from Time Magazine (December, 2006). Discusses the people and companies that helped expand the social networking use of the World Wide Web, including YouTube, MySpace, Facebook and Wikipedia; also discusses Web 2.0 technologies and the blogging community.
Cluetrain Manifesto Website
Read-only version of the original Cluetrain Manifesto website, which asserts that the openness and infinitely networked nature of the Internet will lead to the demise of established business methodology. Provides a list of the original 95 theses created by Chris Locke, Doc Searls, Rick Levine and David Weinberger, along with links to and online version of their book, The Cluetrain Manifesto: The End of Business as Usual.
“Transitional Chaos for Media”
Podcast: “An Impending Period of Transitional Chaos for Media,” by On the Media co-host Bob Garfield (All Things Considered, April, 2005). Discusses the collapse of the traditional media marketing model based upon an increasing lack of return for advertisers, and predicts a rough transition to democratized micro-media formats (such as videologs and podcasts) due to the lack of a substantive marketing model, historical instances of turbulent democratization such as the political situation in Yugoslavia, and scenarios in which there will be an infinite supply of free but useless media content.
“AP Warms to Blogs, Citizen Media at NowPublic”
Article: “AP Warms Up to Blogs, Citizen Media at NowPublic,” by Mark Glaser, host and editor of MediaShift, a blog from PBS dedicated to the effects of new media technologies on journalism. Describes the increasing role of citizen media in journalism, and discusses the new partnership between the Associated Press and social news site
“But Enough About You…”,9171,1570707,00.html
Article: “But Enough About You…” by NBC’s Brian Williams for Time Magazine (December, 2006).  Discusses the social media-inspired shift in American culture toward a completely customized, self-centered media experience and the possible negative repercussions.
“ad:tech Chicago—Advertising with Social Media”
Blog entry: “ad:tech Chicago—Advertising with Social Media,” from the TopRank Marketing Blog. Recaps a penal discussion from ad:tech Chicago in 2006 addressing the impact of social media in the online advertising industry. Amy Gibby of, Shawn Gold of, Ted McConnell of Procter & Gamble, and Kris Oser of eMarketer address the questions: “Is social networking something advertisers can ignore?” “Is social networking a fad or an enduring behavior?” “Are the social networks safe places for advertisers?” and “How do advertisers deal with the social networking environment?”
The Social Media Revolution Part 1
Video: Part one (1:00) of the “Web 2.0 Expo: The Social Media Revolution” series on YouTube features digital media expert Thomas Hawk’s presentation on “photoblogging,” or enhancing the message of a blog post with photos or images, with social photo websites such as ZoomR and FlickR.
The Social Media Revolution Part 2
Video: Part two (2:38) of the “Web 2.0 Expo: The Social Media Revolution” series on YouTube features Internet entrepreneur Chris Pirillo discussing the power of the Internet as a global communications tool and the implications of a new, uncontrollable medium for the traditional news and public relations industries.
The Social Media Revolution Part 3
Video: Part three (4:54) of the “Web 2.0 Expo: The Social Media Revolution” series on YouTube shows a panel discussion about the viral potential of ideas distributed on the Internet through channels such as chat rooms, social networks, and other online communities, including the spread of news and images into mainstream media.
The Social Media Revolution Part 4
Video: Part four (3:16) of the “Web 2.0 Expo: The Social Media Revolution” series on YouTube features Internet entrepreneur Chris Pirillo discussing the incorporation of live video services into social media as a means of further enhancing the connectivity of the web.

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Update :: December 13, 2019