Do you get your news online from a variety of sources? Do you like to follow certain bloggers? Are you interested in following all of the news and blog entries about your company and its brands? Now you can get all of the information you want—and only the information you want—delivered to one place, using one interface, with RSS (Really Simple Syndication).
RSS, an XML format for syndicating Web content, allows you to describe news, blog entries, etc. You use desktop or Web-based RSS readers and aggregators to receive and read the feeds as they are published.
In this resource center, we highlight the numerous RSS aggregators available, tools and services (for publishing your feeds, etc.), tutorials for creating your own RSS feeds, popular books on RSS and more.