Welcome to the Social Media Resource Center. Social media—a staple of Web 2.0—is the term used to describe web-based technologies (e.g. video, blogs, wikis, podcasts, forums, etc.) that people use to express and share their views, opinions, and more. Social media changing the delivery of information from the traditional one-to-many broadcast to a community-driven “conversation,” in which the importance of the message is determined by the community. Start your search here for social media resources, including articles, videos, podcasts, blogs, books, sample chapters and more. In the Social Media Resource Center you’ll find links to:

• Popular social media websites including Digg, del.icio.us and YouTube.
• The article, “Time’s Person of the Year: You,” from Time Magazine.
• The book, The Cluetrain Manifesto, by Chris Locke, Doc Searls, Rick Levine and David Weinberger.
• The book, The New Influencers: A Marketer’s Guide to the New Social Media, by Paul Gillin.
• The eBook, “What is Social Media?” from digital marketing agency, Spannerworks. 
• The entry, “What is Social Media?” from the Social Media Club Wiki.
• The video, “Web 2.0 Expo: The Social Media Revolution,” parts 1-4.
• The blog entry, “The 5 Pillars of Social Media Marketing,” by online marketing consultant Ben Wills.
• The article, “Social Media Marketing Do’s and Don’ts,” by Eric Enge of SearchEngineWatch.com.
• The blog entry, “The 5 Rules of Social Media Optimization,” by Rohit Bhargava. 
• The blog entries, “A Comparison of SEO and SMO,” and “Social Media Optimization vs. Social Media Marketing,” by web strategy consultant Cameron Olthius.
• The podcast, “An Impending Period of Transitional Chaos for Media,” by Bob Garfield of NPR. 
• The MediaShift social media technology blog from PBS.
• The tutorial, “PR 2.0 Essentials,” from Shift Communicatinos.
• The original social media press release (SMPR) template from Shift Communications.
• The article, “Elements of a Social Media Press Release,” by online communications expert Chris Heuer. 
• The hRelease Workspace Wiki dedicated to the development of a Social Media Press Release. 
• The blog entry, “Small Biz 101: Digg is Your Marketing Secret Weapon,” from 37Signals.com.
• The article, “Digg Marketing: Fad of Fab?” by Jennifer Mattern of Mattern Communications.
• The article, “Social Bookmarking for Traffic,” by Mark Daoust. 
• The blog entry, “Using Youtube to Launch a Global Movement: The Story of Free Hugs,” by Rohit Bhargava.
• And more…