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3.21  Web 2.0 Bibliography

General Web 2.0

Anderson, C. The Long Tail: Why the Future of Business Is Selling Less of More. Hyperion, 2006.

Anderson, C. “The Long Tail.” WIRED, October 2004 <>.

Battelle, J. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Portfolio, 2005.

“Bill Gates: Microsoft MIX06 Conference.”Microsoft, March 2006 <>.

Brin, S. and L. Page. “The Anatomy of a Large-Scale Hypertextual Web Search Engine.” <>.

Farber, D. “ETech: Attenuation, Web 2.0 and spimes.”ZDNet, March 2006 <>.

Graham, P. “Web 2.0.” November 2005 <>.

Grossman, L. “TIME’s Person of the Year: You.” TIME, December 2006 <,9171,1569514,00.html>.

Hinchcliffe, D. “The State of Web 2.0.” April 2006 <>.

Horrigan, J. B. “Home Broadband Adoption 2006.”Pew Internet & American Life Project, May 2006 <>.

Madden, M. and S. Fox. “Riding the Waves of ‘Web 2.0.’”Pew Internet & American Life Project, October 2006 <>.

Miller, P. “Thinking About This Web 2.0 Thing.” August 2005 <>.

Moore, G. “Cramming More Components onto Integrated Circuits.” Electronics, April 1965<http://>.

Musser, J. and T. O’Reilly. Web 2.0 Principles and Best Practices. O’Reilly Media, Inc., 2006.

O’Reilly, T. “Web 2.0: Compact Definition?” October 2005 <>.

O’Reilly, T. “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software.” September 2005 <>.

“Tim O’Reilly’s seven principles of web 2.0 make a lot more sense if you change the order.” Open Gardens, April 2006 <>.


“About Rollyo.” Rollyo <>.

“About Us.”Microsoft adCenter Labs <>.

Brin, S. and L. Page. “The Anatomy of a Large-Scale Hypertextual Web Search Engine.” <>.

Calore, M. “Remembering the First Google Bomb.”Compiler (WIRED blog), 26 January 2007 <>.

“Company History.” Yahoo!<>.

“Company Overview.” Google<>.

“comScore Search Rankings.” CNN, 16 July 2007 < articles/prnewswire/AQM17916072007-1.htm>.

Davenport, T. and J. Beck. The Attention Economy: Understanding the New Currency of Business. Harvard Business School Press, 2002.

“Google: One Million and Counting.” Pandia Search Engine News, 2 July 2007 <http://www.pandia .com/sew/481-gartner.html>.

“Mahalo FAQ.” Mahalo <>.

Microsoft Digital Advertising Solutions.” Microsoft. <>.

Mills, E. “Google Rises at Yahoo’s expense.”CNET, 23 April 2007 < rises at Yahoos expense/2100-1038_3-6178164.html>.

Morville, P. Ambient Findability: What We Find Changes Who We Become. O’Reilly Media Inc., 2005.

“MSN Live Search: About Us.” MSN < HP2>.

Olson, S. “MSN Launches Revamped Search Engine.” CNET, 30 June 2004 < launches revamped search engine/2100-1032_3-5254083.html>.

Search Engine Strategies: Conference & Expos, 2007 <>.

Sherman, C. “The State of Search Engine Marketing 2006." Search Engine Land, 8 February 2007 <>.

Sullivan, D. “Congratulations! You’re a Search Engine Marketer!” Search Engine Watch, 5 November 2005 <>.

“Technology Overview.” Google<>.

Thompson, C. “Media in the Age of the Swarm.” <>.

Underwood, L. “A Brief History of Search Engines.” Web Ref. <>.

“Vertical Search-Engines: Know Your Subject.”, 12 July 2007 <http://www.econom>.

“Web Search: How to use MSN Search.” MSN<>.

Wilding, R. “Top 5 Black Hat and White Hat Search Engines Optimisation Techniques.” PushON<>.

User-Generated Content

Cauchi, S. “Online Encyclopedias Put to the Test.”The Age, December 2005 <>.

“Leading Indicators.” FORTUNE, 13 November 2006, p.40.

Maney, K. “Techies Hot on Concept of ‘Wisdom of Crowds,’ But It Has Some Pitfalls.” USA Today, September 2006 <>.

O’Reilly, T. “The Architecture of Participation.” June 2004 <>.

Seigenthaler, J. “A False Wikipedia ‘Biography.’”USA Today, November 2005<http://www.usa>.

“SocialText is the Enterprise Wiki Trusted Most by Global 2000 Corporations.” SocialText<>.

Steel, E. “Newspapers’ Ad Sales Show Accelerating Drop.” The Wall Street Journal, 18 July 2007, A4.

Surowiecki, J. The Wisdom of Crowds. Anchor, 2005.

Tapscott, D. and A. D. Williams. Wikinomics: How Mass Collaboration Changes Everything. Portfolio Hardcover, 2006.

Vara, V. “Wikis at Work.” The Wall Street Journal, 18 June 2007, R11.


Akismet <>.

“Blog Statistics and Demographics.” Caslon Analytics, March 2007 <http://www.caslon.comau/weblogprofile1.htm>.

Blood, R. “Weblogs: A History and Perspective.”Rebecca’s Pocket, September 2000 <>.

Bowman, S. and C. Willis. “We Media.” July 2003 < load/we_media.pdf>.

“CEO Blog List.” NewPR Wiki <>.

Kirkpatrick, D. “Why There’s No Escaping the Blog.” FORTUNE, 10 January 2005<>.

Lenhart, A. and S. Fox. “Bloggers: A Portrait of the Internet’s New Storytellers.” Pew Internet & American Life Project, July 2006 < Bloggers Report July 19 2006.pdf>.

Thompson, C. “A Timeline of the History of Blogging.”New York Magazine, February 2006 <>.

Walsh, B. Clear Blogging: How People Are Changing the World and How You Can Join Them. APress, 2007.

Social Networking

Arrington, M. “Bear Stearns: Yahoo Must Form A Social Networking Strategy.” TechCrunch, 3 August 2007 <>.

Athavely, A. “A Job Interview You Don’t Have to Show Up For.” The Wall Street Journal Online, June 2007 < tff_top>.

Baker, S. “IBM on Second Life: More than PR.”BusinessWeek, 15 November 2006 < l.html>.

Bulkeley, W. “Playing Well With Others.”The Wall Street Journal Online, 18 June 2007 <>.

Businesses Find MySpace is a Place to Reach Youth.”Trend Watching, July 2006 < _myspace_is_a_p.html>.

Copeland, M. “The Missing Link.”, February 2007 <>.

“Customer Support.” Facebook<>.

“Facebook Statistics.” Facebook, 17 July 2007 <>.

Jesdanun, A. “Candidates Seek Youths at MySpace.”ABC News, August 2006 <http://abc>.

Kirkpatrick, M. “Friendster Awarded Patent on Social Networking.” TechCrunch, July 2006< working/>.

Lawson, S. “Second Life Creates a Millionaire.”IDG News, 30 November 2006 <>.

“Metcalf’s Law.” <>.

Prescott, L. “Hitwise US Consumer Generated Media Report.” Hitwise, February 2007.

Rivlin, G. “Wallflower at the Web Party.”New York Times, October 2006 <>.

“Second Life Lawyer.” Business 2.0, May 2007, p.86.

“The CEO’s Guide to Social Networks.”BusinessWeek, September 2006 <http://business>.

“Top 20 Websites.” Hitwise, May 2007 <>.

“What is Second Life.” <>.

Social Media

“ to Launch DRM-Free MP3 Music Download Store with Songs and Albums from EMI Music and More Than 12,000 Other Labels.” May 2007 <>.

Colvin, G. “TV Is Dying? Long Live TV!” FORTUNE, 5 February 2007, p.43.

“Conference Report Filed in House.” Library of Congress, 8 October 1998 <http://thomas>.

D’Agostino, D. “Security in the World of Web 2.0.” Innovations, Winter 2006, p.15.

Hefflinger, M. “Digg Users Revolt Over Deleted Posts of HD DVD Security Hack.” digitalmediawire, 2 May 2007 <>.

Jobs, S. “Thoughts on Music.” February 2007< music>.

“Leading Indicators.” FORTUNE, 13 November 2006, p.40.

Maney, K. “Techies Hot on Concept of ‘Wisdom of Crowds,’ but it has some pitfalls.” USA Today, September 2006 < dom-of-crowds_x.htm>.

Mills, E. “Copyright Quagmire for Google and YouTube.”ZDNet, March 2007 <>.

O’Hear, S. “Viacom to Partner with Joost.”ZDNet, 20 February 2007 <>.

Prescott, L. “Hitwise US Consumer Generated Media Report.” Hitwise, February 2007.

Steel, E. “Newspapers’ Ad Sales Show Accelerating Drop.” The Wall Street Journal, 18 July 2007, A4.

Smith E. and K. Delaney. “Vivendi’s Universal Sues Two Web Sites Over Video Sharing.” The Wall Street Journal, 18 October 2006, B3.

Torrone, P. “What Is Podcasting?” O’Reilly Media, 20 July 2005 <http://digitalme>.


Chun, S., R. Cherry, D. Hiwiller, J. Trant and B. Wyman. “ An Ongoing Experiment in Social Tagging, Folksonomy, and Museums.” Archives & Museum Informatics, March 2006 <>.

Garrett, J. J. “An Interview with Flickr’s Eric Costello.” Adaptive Path, August 2005 <>.

Masters, C. “Programming Provocateurs.” TIME, 19 March 2007, p. 84.

Mayfield, R. “Buy Side Publishing.” Ross Mayfield’s Weblog, April 2006 <http://ross.type>.

Rainie, L. “Tagging.” Pew Internet & American Life Project, December 2006 <http://www.pew>.

Schonfeld, E. “The Flickrization of Yahoo!”CNN, December 2005 <>.

“Using Technorati Tags.” Technorati<>.

Vander Wal, T. “Folksonomy Coinage and Definition.”, February 2007 <>.

Social Bookmarking

“About Ma.gnolia” <>.

“Gardeners.” Ma.gnolia Community Wiki, March 2007 <>.

“Know How Adobe and Work Together?” blog, May 2007 <>.

“That was Fast.” blog, March 2007 <>.

Software Development

37Signals. Getting Real, 2006 <>.

Fallows, D. “China’s Online Population Explosion.”Pew Internet & American Life Project, July 2007 <>.

Farber, D. “ETech: Attenuation, Web 2.0 and Spimes.”ZDNet, March 2006 <>.

Greenemeier, L. “Open-Source Exuberance.”InformationWeek, July 2005 <http://www.informa>.

Peiris, M. “The Pros and Cons of Hosted Software.”SmartBiz, March 2006 <>.

Pink, D. H. “Why the World Is Flat.” Wired, May 2005 <>.

Tapscott, D. and A. D. Williams. Wikinomics: How Mass Collaboration Changes Everything. Portfolio Hardcover, 2006.

“The RIA Desktop in a Browser.” LaszloSystems<>.

Tiemann, M. “Licenses by Name.” Open Source Initiative, 18 September 2006 <>.

Van Rossum, G. “Open Source Summit Trip Report.”Linux Gazette, 10 April 1998 <>.

Wilcox, J. “IBM to Spend $1 Billion on Linux in 2001.” CNET, January 2002 < to spend 1 billion on Linux in 2001/2100-1001_3-249750.html>.

Rich Internet Applications

“Adobe Flex 2.” Adobe< _technicaloverview.pdf>.

Berlind, D. “Google Gears Vies to be De Facto Tech for Offline Web Apps.” ZDNet, 31 May 2007 <>.

“Core Effects.” Wiki < Effects>.

Cubrilovic, N. “Silverlight: The Web Just Got Richer.”TechCrunch, April 2007 <>.

Mills, E. “Google Gears Churns Toward Microsoft.”CNET, 31 May 2007 <>.

“Prototype Tips and Tutorials.” Prototype JavaScript <>.

“Sun Radically Simplifies Content Authoring—Previews JavaFX Script.” Sun Microsystems, 8 May 2007 <>.

Taft, E. “Google Gears Allows Offline Web Development.”eWeek, 30 May 2007 <,1895,2139083,00.asp>.

“The 70 Percent Solution.” Business 2.0, 28 November 2005 <>.

“The Dojo Offline Toolkit.” The Dojo Toolkit <>.

Web Services and Mashups

Amazon Web Services <>.

Braiker, B. “Tech: Welcome, Year of the Widget.”Newsweek, December 2006 <>.

Costello, R. “REST Tutorial.” xFront, June 2002 <>.

Fielding, R. T. “Architectural Styles and the Design of Network-Based Software Architectures.” <>.

Richardson, L. and S. Ruby. RESTful Web Services. O’Reilly, 2007.

Roush, W. “Second Earth.” Technology Review, July/August 2007, p.38.

Location-Based Services

Magid, L. “Global Positioning by Cellphone.”New York Times, 19 July 2007, C7.

Malykhina, E. “Nokia Wants Your Cell Phone To Tell You Where You Are.” InformationWeek, 9 October 2006 < 05219>.

Schiller, J. and A. Voisard. Location-Based Services. Morgan Kaufmann, 2004.

XML, RSS, Atom, JSON and VoIP

Broache, A. “eBay to Nab Skype for $2.6 billion.”CNET, 12 September 2005 < to nab Skype for 2.6 billion/2100-1030_3-5860055.html>.

“Introducing JSON” <>.

Internet Business

Anderson, C. The Long Tail: Why the Future of Business Is Selling Less of More. Hyperion, 2006.

Copeland, M. “The Missing Link.”, February 2007 <>.

Deutschman, A. “Inside the Mind of Jeff Bezos.”Fast Company, August 2004 <>.

Graham, J. “The House that Helped Build Google.”USA TODAY, 5 July 2007, 1B.

Helft, M. “eBay Spawns a Marketplace for the Bizarre.”CNN, 20 September 1999 <>.

Newman, A. A. “Google to Expand Program, Giving Newspapers a Lift.” New York Times, 18 July 2007, C8.

O’Connell, P. “Pierre Omidyar on ‘Connecting People.’” BusinessWeek, 20 June 2005 <>.

Second Life <>.

Semantic Web

Berners-Lee, T. Weaving the Web. Harper-Collins, 2000.

“Bill Gates: Microsoft MIX06 Conference.”Microsoft, March 2006 <>.

Copeland, M. V. “Weaving The [Semantic] Web.”Business 2.0, July 2007, p.89-93.

Heflin, J. “OWL Web Ontology Language Use Cases and Requirements.” W3C, 10 February 2004 <>.

“Introduction to OWL.” W3Schools<>.

“Microformats FAQs for RDF fans.” Wiki <>.

“Microformats Wiki.”<>.

Miller, E. “An Introduction to the Resource Description Framework.” D-Lib Magazine, May 1998<>.

Rapoza, J. “Semantic Web Technology Gains Steam.”eWEEK, June 2007 <>.

Rapoza, J. “SPARQL Will Make the Web Shine.”eWEEK, May 2006 <,1759,1965980,00.asp>.

Rapoza, J. “Weaving the Semantic Web.” eWEEK, May 2007 <>.

Tauberer, J. “What Is RDF?”, July 2006 <>.

Weitzner, D., J. Hendler, T. Berners-Lee, and D. Connolly. “Creating a Policy-Aware Web: Discretionary, Rule-based Access for the World Wide Web.” October 2004 <>.

Update :: January 17, 2020