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New! Internet Public Relations Resource Center
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Welcome to the Internet Public Relations Resource Center. For the past century, the public relations industry has utilized traditional media outlets to help companies extend their message to consumers. With the advent of the first generation of the web in the 1990’s, and the more recent arrival of the community-centric "new media" phenomenon known as Web 2.0, public relations practitioners have been forced to incorporate next-generation Internet functionality such as blogs, podcasts, RSS feeds and social media into their PR campaigns, and to adapt to a direct-to-consumer communications environment in an industry-wide movement dubbed PR 2.0. Start your search here for Internet public relations resources, including information on social media press releases, PR 2.0, PR 3.0, search engine optimized PR, free and fee-based press release distribution services, online newsrooms and media kits, Internet public relations tools and more. In the Internet Public Relations Resource Center you’ll find links to:
- An introduction to PR 2.0 entitled, "PR 2.0: The Dynamics of Public Relations in a 2.0 World," by Melvin Yuan.
- The article, "PR 2.0 is Not Web 2.0," by Brian Solis of Future Works, Inc.
- The article, "PR is Dead," by Richard Stacy of Publicis Groupe.
- The RSS feed from Dee Rambeau's "Adventures in Business Communications" website.
- The video, "How to Use the Internet in Your Public Relations Strategy," with Khai Lee, the Marketing Manager of MindValley.
- The Public Relations section of the Principles of Marketing tutorial from Knowthis.com.
- The article, "Die! Press Release! Die! Die! Die!" by Silicon Valley Watch publisher and former Financial Times columnist Tom Foremski.
- The podcast, "On the Record…Online Podcast," from iPressroom founder and CEO Eric Shwartzman.
- The tutorial, "PR 2.0 Essentials," from Shift Communications.
- A six-minute video interview with Richard Edelman, Mary Stutts and Aedhmar Hynes at the PRWeek Awards Party.
- A 30-minute podcast of a discussion between David McInnis, Brian Clark and David Meerman Scott on the impact of social media press releases.
- The original social media press release template developed by Shift Communications.
- The hRelease Workspace wiki for the development of a social media press release microformat.
- The article, "How to Write a Social Media Press Release, Why, and What it All Means," by Brian Solis of Future Works, Inc.
- The PRX Builder social media press release creation tool.
- The eBook: The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly, by David Meerman Scott.
- PR 2.0 blogs including PR 2.0, PR-Squared, and The PR 2.0 Universe.
- The article, "Linking Strategies: The Rise of Optimized Press Releases," from Website Magazine.
- The article, "The Press Release is Dead. Long Live the Press Release," from the Metzger Associates company blog.
- The article, "Defensive Branding 101: The Role of Search," by Pete Blackshaw of Neilson Buzzmetrics.
- Free online press release distribution services including PRWeb, PRLeap, I-Newswire, Pressbox and more.
- Fee-based online press release distribution services including Internet News Bureau, AddPR, Market Wire and more.
- The article, "Best Practices in Online Media Relations: Using Internet Newsrooms and RSS to Deliver on Strategic Communications Objectives," by Dee Rambeau of DVCO Technology and Chris Betchel of iPressroom, Inc.
- Internet Public Relations discussion forums from Google Groups and Yahoo! Groups.
- The article, "PR Indusrty Enters a New Age: PR 3.0," by Julia Hood of PRWeek.
- RSS news updates by industry from online press release services including PRWeek and PRNewswire.
- And more…
Check out the following related Deitel Resource Centers:
- The tutorial, "Count On Me: An Introduction to Web Analytics," by Sean McManus.
- The article, "Features to Look For in Website Analysis Tools," by Justin Whitney.
- The article, "How Website Analysis Works," by Justin Whitney.
- The whitepaper: "Introduction to The Guide to Web Analytics: How to Understand and Use Your Web Trends to Maximize Results," by Bryan Eisenberg, Jim Novo and John E. Shreeve.
- Web Analytics tools from WebSideStory, WebTrends, Google Analytics, Popuri, AWStats, Webalizer and more.
- "Focus on Results: The Essential Guide to Web Analytics," from WebTrends.
- The case study: "Monitoring Visitor Conversion," by Jim Novo.
- The case study: "The Four Parts of Web Optimization," by Neil Mason.
- The Google Analytics official blog.
- Hitwise, which monitors web traffic on ISPs (Internet Service Providers) rather than individual websites.
- The AWBot free client tool that emulates visitor browsing on a web site to test a site's stability after development changes.
- Optimost web page testing that helps companies maximize their ROI with an on-demand multivariable testing platform.
- The podcast, "Web Analytics and Click Fraud," with Dennis Mortensen and Eric Enge.
- The podcast, "Advanced Web Analytics," with John Marshall, CEO of ClickTracks.
- The sample chapter, "The Case for Search Analytics," from Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines, by Hurol Inan.
- The sample chapter, "Overview of Web Analytics," from Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business, by Eric Peterson.
- The free ebook, Web Analytics—It's Surprisingly Simple, from WebSideStory.
- The Web Analytics Association.
- The Web Analytics Demystified blog by Eric T. Peterson, VP of Visual Sciences (a division of WebSideStory).
- The Inside Web Analytics blog, by Matt Belkin of Omniture.
- Web Analytics Downloads from Download.com including Deep Log Analyzer 3.2, ClickTracks Appetizer, Geo Log Analyzer, FlashStats 2006, TrackSite Free, SmarterStats, and WhosOn.
- Conferences including the Emetrics Summit, and the ClickZ Specifics: Web Metrics conference.
- Web Analytics jobs, FAQs, forums, video tutorials, books, e-books and sample chapters.
- And more…
- Check out the following related Deitel Resource Centers:
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